Online advertising, also known as internet advertising or digital advertising, is a form of marketing that uses the internet to deliver promotional messages to consumers. This type of advertising involves using various online advertising platforms and techniques to target specific groups of consumers and to deliver advertisements that are relevant to them. Some common forms of online advertising include display ads, search engine marketing, and social media advertising. Online advertising can help businesses to reach a wider audience, to build brand awareness, and to increase sales.
Search advertising/marketing is a form of digital marketing that involves placing ads on search engine results pages (SERPs) in order to attract potential customers who are actively searching for a specific product or service. This type of advertising typically uses keywords and relevant terms to target specific audiences and help drive traffic to a website or landing page. The goal of search advertising is to increase visibility and reach for a business or brand, and ultimately drive more sales or conversions.
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